BaseLine
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BaseLine by MetaScore

Eating well. Staying active.
But something's not shifting?

The energy isn't there. The weight won't budge. Your GP says you're fine — but you don't feel fine. What if you could see exactly what's happening inside your body, and which changes actually make a difference?

📦Subscribe and get a free starter kit worth £40
BaseLine app on iPhone
The hidden spike

That "healthy" snack before bed?
Your glucose tells a different story.

A bowl of fruit at 9pm seems harmless. But your morning glucose reading reveals a spike that disrupted your sleep, left you groggy, and stalled your progress.

BaseLine shows you the connection between what you did last night and how your body responded this morning. Not theory — your actual numbers.

Start seeing what's hidden
Evening → Morning GlucoseWatch zone
Fruit at 9pm
MonWed — fruit nightFriSun
Your end-of-day glucose reading reveals how food, stress, and sleep are shaping your energy, your weight, and your mornings. Most people never check. You can.
What you'll track

Three pillars. One clear picture.

Each metric feeds the next. By the end of the week, you'll see patterns that are invisible on day one.

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Glucose

Morning fasting reading shows overnight recovery. Evening reading shows what you ate and when. Together they reveal whether last night's choices are helping or hurting.

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Blood Pressure

Morning and evening, the way clinics measure it. The app shows how your heart is handling the day — morning recovery, evening load, and a 7-day pattern grade that tells you whether things are steady or shifting.

Habits & Sleep

Seven morning habits. Nine evening habits. Sleep quality. Each one grounded in why it matters. Consistency charts show which habits you're actually doing — and which ones moved your numbers.

Ready to see your own patterns?

Subscribe now and get the full starter kit free.

Subscribe — free kit included
Built to adapt

The app learns your pattern.
No two people get the same experience.

BaseLine isn't a static tracker. It adapts to your body, your readings, and your habits — adjusting what it asks, when it asks, and what it tells you.

  • 1
    It tells you when to test
    Twice daily for your first week while it builds your picture. Once daily when your readings settle. Weekly when your pattern holds. If something shifts, it steps back up.
  • 2
    Your advice changes based on your readings
    High glucose but woke hungry? Different advice. High glucose but slept well? Different again. What the app tells you depends on what your body is actually doing.
  • 3
    It connects your habits to your numbers
    The app links what you did yesterday to what your readings say this morning — in plain English. Sentences built from your data, your habits, your week.
  • 4
    It adjusts for your age
    What's normal at 35 isn't the same at 55. Thresholds, monitoring frequency, and safety guidance all adapt.
  • 5
    One reading means nothing — patterns mean everything
    Your blood pressure gets graded over 7 days, not one sitting. The app waits for the full picture before it tells you anything.
Your Monitoring
→ Baseline phase — day 5 of 7
Twice daily. Building your picture.
Building
Once daily. 28 days in range to qualify.
Maintenance
Weekly check-ins. Pattern holding.
Today's coaching
"Glucose 5.8, woke hungry — your body cleared overnight well. Protein-first breakfast, delay caffeine 90 min."
7-day BP pattern
Strong
5 of 7 days in range
One language, everywhere

Four colours.
No medical jargon.

Every reading, every pattern, every trend is translated into a simple colour. You always know where you stand — and which direction you're heading.

Optimal
Above average. Thriving. Keep doing what's working.
Balance
Functional and sustainable. A solid foundation.
Watch
Slipping slightly. Small changes can shift this.
Check In
Worth a conversation with your GP alongside lifestyle focus.

The same colours appear across every reading, every trend, and every week. One system. No translation needed.

Your daily loop

Two minutes morning.
Two minutes evening.
That's it.

Morning — 2 minutes

Wake up. Test. Log.

Finger-prick glucose, blood pressure, wake state, and tap your morning habits. The app walks you through it.

Evening — 2 minutes

Wind down. Test. Done.

Evening glucose, evening habits, sleep quality. The loop closes. Tomorrow's morning reading completes the picture.

Two moments. Four minutes. Every day.

After one week you'll see patterns you've never seen before.

Start your first week — free kit
Accuracy matters

Real blood. Real cuff.
The same method your GP uses.

You might wonder why a finger-prick when wearables do so much. The difference is accuracy. A blood sample is a measurement. A wrist sensor is an estimate. When you're tracking real change over weeks, that difference matters.

BaseLine Home Kit

Medical-grade readings at home

Every glucose reading is equally accurate — first day or hundredth day
Blood pressure measured with a validated clinical-grade cuff
No sensor degradation, no calibration drift, no algorithms filling gaps
The same method used in GP surgeries — compact enough for your kitchen
How it compares

Why not just use a wearable?

Wearable sensors are great for activity and heart rate — but glucose and BP need direct measurement
CGM patches lose accuracy over their lifespan and cost significantly more
A finger-prick gives you the same number your GP would get — every time
BaseLine works alongside your wearable, not instead of it
Statins are the most prescribed medication in Britain. They treat cholesterol. But cholesterol doesn't rise on its own — it follows glucose, stress, and sleep. BaseLine shows you the bit that comes first.

See what your body's been trying to tell you.

Subscribe and get your starter kit free — worth £40.

Subscribe now — free kit included
When you're ready

The home kit is just the start.
There's a bigger picture.

You track glucose, blood pressure, and heart rate at home. A practitioner session adds strength, balance, recovery, and body composition — and puts everything on one scorecard in the same colours you already know.

What you track at home

Your daily picture

The BaseLine app tracks what's happening inside your body every day — and connects it to the habits that move the needle.

  • Blood sugar — morning and evening
  • Blood pressure — with pattern grading
  • Heart rate — resting recovery
  • 16 daily habits — linked to your results
  • Sleep quality — connected to tomorrow's numbers
What a session adds

The complete picture

A MetaScore Wellness Check measures what home devices can't — how strong you are, how well you recover, and what's happening beneath the surface.

  • Strength and physical resilience
  • Balance and stability
  • Heart recovery under effort
  • Body composition
  • Internal markers you can't measure at home
You don't need to understand each measurement individually. What matters is what they reveal when viewed together — on one scorecard, in the colours you already know. The session is optional. Many people track solo. But when you're ready, the full picture is there.
What's in the box

Free with every subscription.
Worth £40.

BaseLine starter kit
FREE
with any subscription — worth £40

Real readings from day one.

Every device in the kit is CE-certified and clinically validated. The same type of equipment your GP surgery uses — compact, simple, and accurate.

Glucose meter takes 5 seconds. BP monitor does two readings automatically. The app walks you through everything step by step.

Never done a finger-prick?
It's a tiny spring-loaded device — a quick tap on the side of your fingertip. Most people say they barely notice after the first time.
Subscribe and get your free kit
Simple pricing

Subscribe. Get the kit free.
Start tracking.

Annual
£53.88
per year · save 50%
📦 Free starter kit worth £40
  • Everything in Monthly
  • Best value — £4.49/month
  • Full year of visibility
  • Kit ships with your first order
Go annual — save 50%
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Your data. Only yours.

Only you see your readings. If you connect with a practitioner, only they can see what you share.

🏥

Works alongside your GP

BaseLine is a wellness tool. It gives you visibility between visits — it doesn't replace your doctor.

🇬🇧

NHS-aligned thresholds

Blood pressure monitoring follows NICE clinical guidelines. The same standards your GP uses.

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No app store needed

Runs in your browser. Log in from any device. Nothing to download.

Common questions

Does the finger-prick hurt?
Barely. It's a tiny spring-loaded lancet — a quick tap on the side of your fingertip. Most people stop noticing after the first couple of times.
Do I need to be good with technology?
If you can use a phone, you can use BaseLine. The app guides you step by step — log your reading, tap your habits, done.
How often do I need to test?
The app tells you. It starts with twice daily for the first week, then adapts based on your pattern — stepping down to once daily, then weekly as your readings stabilise.
What will I learn in the first week?
By day 7 you'll have your first pattern grade for blood pressure and your first glucose trend. You'll see which days were your best, which habits you actually stuck to, and whether your evening choices helped or hurt your mornings.
Do I need a practitioner?
No. The app works perfectly on its own. A practitioner session is optional — it adds more markers and gives you a complete picture, but plenty of people track solo.
Is this a medical device?
No. BaseLine is a wellness tracking tool. It doesn't diagnose or replace medical advice. It gives you visibility of your own patterns so you can make informed lifestyle choices.
What if my reading looks concerning?
The app includes built-in safety guidance. If a reading is unusually high, it tells you what to do — including when to speak with your GP.
What's the minimum commitment?
Monthly subscribers commit to 4 months (the kit is free, so this covers the cost). Annual subscribers get the best value at 50% off. Both include the full starter kit shipped with your first order.

Stop guessing. Start seeing.

Subscribe today. Starter kit free. Patterns visible within a week.

Subscribe now — free kit included